How to Find a Lawyer Through a Lawyer Directory

A lawyer directory is a website that allows users to find lawyers by practice area and geographic location. These directories often feature profiles that include reviews, peer endorsements, disciplinary actions and other information. They can also provide a great source of backlinks, which can help boost search engine optimization.

Having a listing on one of these legal directories can increase your visibility and grow your client base. However, it’s important to ensure that your profiles are well optimized.


Avvo is a website that helps prospective clients find attorneys. It provides attorney profiles, a rating system, and client reviews. Attorneys can also post answers to questions on Avvo. Attorneys who participate in Avvo’s Q&A forum are said to receive 10 times more contact requests than those that don’t participate.

In order to get a high Avvo rating, it is important to detail all work experience, including leadership positions in professional legal associations. Additionally, it is recommended to list any awards you’ve received. These can boost your Avvo rating, but be sure to include the date of the award.

In addition to the free profiles, Avvo offers paid services such as SEO and marketing. It has also developed a website builder, which allows lawyers to create their own websites. The company also owns the legal space on Google search, and it is possible to pay to appear at the top of results. This is how Avvo makes money.


Justia is one of the most popular professional lawyer directories. It allows lawyers to create their own attorney profile, making it easy for clients to find them based on industry experience and location. The site also offers a variety of additional marketing services, including copywriting and expert website design, to help attorneys reach a wider client audience.

Attorneys with Justia profiles can choose to identify the services they offer in each of their practice areas by checking or unchecking the relevant boxes on their profile pages. This helps consumers distinguish between attorneys who can handle their particular legal issue and those who cannot.

Justia also offers a premium membership option, which can help attorneys stand out in competitive markets. However, many attorneys have found that the benefits of paying for a premium profile are limited. For example, if you are competing with hundreds of personal injury attorneys in your area, the extra money may not be worth it.


When you think of Martindale-Hubbell, chances are that you recall the days when its leather-bound volumes were the easiest way to find a lawyer or law firm in your area. The company was founded in 1868 by James B Martindale with the goal of furnishing attorneys, merchants, bankers and real estate offices with the address of a reliable attorney in each city. In 1930 the company acquired Hubbell’s Law Directory which contained a digest of law for each state. In 1990 the company was purchased by Reed International (now LexisNexis).

Peer Review Ratings are based on an evaluation of an individual attorney’s ethical ability and professional achievement, as assessed by their peers. These ratings may be used by other attorneys when referring a client or by prospective clients when researching lawyers for their legal needs.

In addition to Peer Review Ratings, Martindale-Hubbell also offers Client Reviews, which are based on an evaluation of your law firm by a previous client. These client reviews are a powerful marketing tool that can help you convince prospects to choose your firm over the competition.

In recent years, LegalZoom has started to offer a paid legal subscription plan that gives users access to a network of attorneys who can handle complex services. These attorneys can help with issues such as estate planning, business formation, real estate, and personal injury. They also provide consultations on-demand, meaning that they are available whenever a customer needs them.

Avvo is one of the most-trafficked websites in the legal industry, and it uses a variety of marketing methods (sometimes unpopular) to attract visitors with legal questions. The site features a lawyer directory, free legal Q&A, and other helpful information.

Attorneys can advertise on Avvo’s website and directories for a monthly fee. They can also pay for PPC advertising, which can be a valuable addition to their online marketing strategy. FindLaw is another legal marketing network that offers a range of services for attorneys. These include lawyer directories, lead generation, and SEO. They also offer solution packages that bundle many of these services together for a monthly fee.