How to Use Attorney Directory Sites to Build a Strong Online Presence for Law Firms

Maintaining profiles in the main lawyer directories is a key part of a comprehensive law firm marketing strategy. These directories are easy to claim and optimize, and they can boost a law firm’s SEO and rankings.

Lawyers can also establish themselves as experts by publishing legal articles on these websites. Using these strategies can quickly help lawyers generate new clients.

North American Family Law

Attorney directories are an essential online marketing tool for lawyers and law firms. By regularly updating their profiles on these sites, attorneys can establish a strong online presence and increase the likelihood of attracting new clients. Besides listing contact information and professional achievements, attorney directory profiles should include customer reviews. These reviews should provide context and be professionally written. Moreover, it is important to respond to negative reviews promptly to maintain credibility and build trust.

Legal directories like FindLaw allow prospective clients to search for lawyers by practice area and location. The websites also offer legal guides and Q&A forums. Lawyers can create their profiles for free. However, they may need to pay for additional features like backlinks and citation sources.

Family law is a broad field that deals with divorce, custody, and support issues. The statutes vary from state to state, and navigating them requires the expertise of a skilled attorney. This year has been especially challenging for those practicing family law, as cases were put on hold during the COVID-19 pandemic.


LegalMatch was created to turn the process of finding a lawyer around. Instead of scouring the Yellow Pages or asking friends for recommendations, the site allows you to choose an attorney that meets your needs by answering a series of questions akin to what lawyers ask during a consultation. This process saves both attorneys and consumers time and money.

Once you present your case, lawyers in the area whose practice matches your legal concern will receive an instant email notification. They will be able to review your case and decide whether or not they would like to take it on. Interested attorneys will provide you with a personalized message that will include their contact information and their attorney profile.

LegalMatch is a trusted resource for both attorneys and clients. Their stringent screening process ensures that the attorneys are properly licensed and bonded. They are also required to maintain a high level of professional references and client feedback.


Findlaw is a comprehensive directory with extensive information for attorneys. It also offers free legal forms and resources. However, it does not offer document preparation or filing services. Attorneys can choose to include ratings from clients in their profiles. This information is displayed to prospective clients, and lawyers can opt to filter out reviews that contain offensive language, personal information, advertising, or spam.

Lawyers may also choose to highlight class action lawsuits and other high-profile cases in their profiles. They can also add information about their backgrounds and accomplishments, such as honors and awards. Findlaw is owned by Thomson Reuters, and the company’s website ranks well for many SEO keywords.

Lawyers who want to boost their visibility on the web should consider purchasing a premium listing at FindLaw. The price is fairly high compared to other paid listings, but it offers a high level of visibility in specific practice areas and geographical regions. It’s a worthwhile investment for lawyers who are looking to generate new business.


Many potential clients are impressed by an attorney’s Martindale-Hubbell rating. These ratings, which are compiled by other attorneys, help them choose the best lawyer for their case. But how are these ratings compiled? And what impact do they have on a legal firm’s reputation?

Most members of the legal community have heard that their colleagues have a Martindale-Hubbell rating, but few know what it means or how it’s obtained. The ratings are based on information provided by lawyers, their peers and clients. They are also based on information from state bar associations.

Unlike other legal directories, Martindale-Hubbell offers attorneys the option to display their ratings on their law firm websites, professional announcements and advertisements. The ratings can also be used on the attorney’s resume or curriculum vitae and on legal firm brochures. In addition, the lawyer can use the Martindale-Hubbell icon on their email communications and Internet banner advertisements. The directory is available online and in print.