How to Use an Attorney Directory to Promote Your Law Firm

Directories that rank law firms can help consumers choose the best lawyer for their needs. They also offer a platform for attorneys to earn reviews, showcase credentials and expertise, and connect with clients directly.

When people search for lawyers online, directory sites are among the first websites they come across. Listings on such sites can improve your search engine optimization (SEO) and boost your visibility.

North American Family Law

Whether you are dealing with family problems such as divorce or child custody issues, it is best to seek legal counsel. Family law attorneys are skilled at resolving issues without involving the courts. They can also advise on non-litigation options such as mediation.

Among the most popular legal directories is Avvo, which allows individuals to search for lawyers by location and practice area. The site features profiles for over a million attorneys and includes lawyer ratings based on client feedback and peer nominations. It also has a Q&A section where people can ask legal questions and get answers from lawyers.

Listings in attorney directories provide valuable backlinks and citations. However, it is important to research each directory to ensure its ranking and reputation. You can also find out if it offers additional lead generation services, such as paid advertising or targeted emails to potential clients. A professional attorney SEO expert can help you maximize the value of your lawyer directory listings.

Lawyer Referral Service

Many people don’t know where to turn for help with their legal problems. They may be unable to afford a private attorney or they may not be sure whether their problem is truly a legal one. Referral services can answer questions and direct people to the appropriate service agencies. They also help people determine if they really need a lawyer.

Referral services should maintain rules designed to ensure that they provide unbiased referrals. These should include safeguards against preferential treatment of lawyers. Membership on a board or lawyer referral committee of a referral service should not prevent a lawyer from accepting referrals, but the service must ensure that the participating lawyers do not receive preferential treatment.

For example, New York City’s Lawyer Referral Service (LRS) is available by telephone or online. It has been helping individuals and businesses find the right lawyer for over 65 years. If you call LRS, staff members will ask you to briefly describe your problem. They will then direct you to an experienced attorney who practices in your area of law.


FindLaw is a legal directory owned by Thomson Reuters. It ranks highly for SEO keywords, which can make it a good place to promote your law firm. However, it can be difficult to balance the recurring cost of a FindLaw listing with your own lawyer website.

FindingLaw offers a basic free profile for attorneys, but there is also a paid option. The premium profile costs $125 per month and includes a photo, practice description, service areas, social media links and call-to-action buttons. The directory also offers content services, including blogs and generic practice pages.

FindLaw also has an attorney rating system that allows clients to rate their experience and choose attorneys. The ratings are based on experience, education and training, client recommendations and more. Attorneys who pay for a premium listing can include up to 20 of these reviews on their profiles. This can help them attract more clients. Attorneys who don’t invest in their directory listings will often see that they lose out on potential business to competitors who do.


Whether you are a solo practitioner or a law firm, a lawyer directory can be a valuable tool to help you reach new clients. These directories typically feature profiles of lawyers and firms, as well as a wide range of legal information. Many also offer robust settlement and payment calculators, consultation channels, and other useful tools.

Depending on your preferences, you can choose from different subscription plans to get listed in a directory. The elite membership costs $20 a month and includes a website link, three dofollow backlinks, priority support, and the ability to write legal blogs. The diamond membership, however, costs $80 a month and guarantees Google’s top 10 inclusion of attorney profile names.

Vikramsinh Parmar, the founder of Lawtally, is a great learner who knows how to turn roadblocks into achievements. His determination to help people through his work makes him a very good leader. He is a man of many natural skills and has an eye for business trends.