difference between instructional media and instructional method

Educational technology is a broader term that focuses on any tool that serve schools, students, parents, and more. instructional . In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results. 0000002109 00000 n Just as people use a variety of tones, pitches, rhythm, timbre, loudness, inflections, gestures, etc. There are normally two types of training media within a learning program. While particular methods are often associated with certain strategies, some methods may be found within a variety of strategies. The steps may be bulleted or numbered. Most instructional designers, when questioned about their use of a design method, have a one word answer: ”ADDIE”. The Selection and Uses of Instructional Media Instructional media facilitate teaching and learning activities and, consequently, the attainment of the lesson objectives. On the other hand, a strategy is more of a comprehensive plan of action designed to achieve a major goal. A degree in instructional design is different than a degree in instructional technology. Clark [4] maintained that one of the primary flaws in media comparison studies is the confusion of instructional methods with the delivery medium. E-Learning Concepts and Techniques. As nouns the difference between instructional and instructive is that instructional is a book, film, etc intended to instruct while instructive is (linguistics) a case in the finnish language it expresses the means or the instrument used to perform an action. It helps to shape information that compensates for or supplants the cognitive process necessary for achievement or motivation (Clark, 2001). Examples are lectures, case studies, journals, blogs, story telling, peer feedback, quizzes, performances, brainstorming, video taping and review, etc. A learning style refers to the preferred method in which an individual likes to engage with, assimilate, understand, or remember information. Thus learning methods are normally parts of the overall strategy. Adjective (en adjective) Intended for purposes of instruction, for teaching. They tend to include step-by-step approaches. The first is the instructional setting or major m… It is also here that the program matches the level of skill and intelligence that each student/participant shows. So, it might be helpful for teachers to select more appropriate model for integrating technological gadgets into their teaching. McLuhan (1964) gave the example of a television (one form of media) carrying the spoken word (another form of media) of the thoughts of a person. The differences in results noted between the Toth-Cohen study and this study may relate to sample characteristics, differences in the type of skills taught, access to the instructional strategy, and/or differences between the instructional methods in the present study versus Toth-Cohen's study. The correct answer is: Tutoring → Instructional Method, HTML or Web page material → Instructional Media, Lecture → Instructional Method, Computer → Instructional Media, Interactive Multimedia → Instructional Media, Programmed Instruction → Instructional Method Tell me, I forget, Show me, I remember, Involve me, I understand. Another example is an elearning platform with several types of media within it, such as videos, readings, and simulations incorporated into it. This paper outline the theoretical foundations of the application of media to make teaching-learning more effective and efficient. 1.1 INTRODUCTION ... A teacher has to make the best use of his instructional abilities to take the curriculum to the students. <]>> If we compare the teaching approach and the teaching method, the difference is that the teaching approach is like the form or way we teach, how we do it while the teaching method is what kind of activities we use in order to teach. It breaks down based on who uses a specific tool and how it is used. Learners absorb the new information as they receive it. 0000000016 00000 n Educational technology embraces all areas of technology in any fields of education. $E}k���yh�y�Rm��333��������:� }�=#�v����ʉe I was recently asked what is an instructional method. Well, we often tend to mix instructional design strategies with instructional design models. Learning styles have as many foes as friends in the academic as well as scientific world; matching instructional methods with a … And during bad economic times, corporations may have to curtail their budgets, which means you have to find extremely efficient media to transport the content, such as elearning rather than classroom training. The second medium, the spoken word, can change to best deliver the message, for example rather than speaking the person can draw, act, or write the message. Media … Multimedia instruction can be designed based on four different assumptions of learning. Although ADDIE is more traditional while Agile works well in today's fast-paced working environments, both methods are highly valued and widely applied. 0000005439 00000 n Massachusetts: First MIT Press. From the above description, there is nearly no differences between instructional media and teaching aids. However, the traditional separation of TAs and IMs is superficial and needs revision. 239 0 obj <> endobj endstream endobj 240 0 obj <> endobj 241 0 obj <> endobj 242 0 obj <>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC]/ExtGState<>>> endobj 243 0 obj <> endobj 244 0 obj [/ICCBased 248 0 R] endobj 245 0 obj <> endobj 246 0 obj <> endobj 247 0 obj <>stream Instructional strategies focus on not only the educational content but also on the method and environment of the teaching process. Schwen, T. 1977. In the two day class you might have several types of media, such as lectures, videos, programmed instruction, coaching, etc. 5.1 Instructional Strategies for Online Learning. Method is general way in which activity is conducted. Instructional media encompasses all the materials and physical means an instructor might use to implement instruction and facilitate students' achievement of instructional objectives. 0000021326 00000 n Thus it is wise to know you media constraints, so you can plan the methods accordingly. Our limited success in xref Note that it is not unusual for a medium to carry another medium as in the above examples. For example, methods include demonstrations, animations, examples, practice, and feedback. For example, you use certain learning methods to teach a skill, but your strategy has to include evaluation methods to ensure the learners actually learned the skills and retention methods to ensure that the new skills do not fade away before the learners can put the new skills to productive use. Gagne’s theory of instruction (Gagne, 1985) 1). Media is the plural of medium, which in learning and training environments, is the means of communicating and transferring a learning concept or objective to another individual. She may be delivering the lesson in presentation form to the whole class so everyone hears the same information all at once. Teaching method: refers to how you apply your answer from the question stated in teaching approaches to your day to day instruction in front of your students. There are hundreds of variations. Method: are the ways of presenting instructional materials or conducting instructional activities. google_ad_format = "300x250_as"; Ritchie, who defined it as "the theory and practice of design, development, utilization, management and evaluation of processes and resources for learning." google_ad_width = 300; However, there are a number of important considerations for faculty before they integrate media or ask their students to use or develop media in their courses. I will be looking at the role media and technology play in motivating and enhancing learning in schools of the 21st… ... Instruction is the method or way of teaching to students. Effective instructional and learning strategies can be used across grade levels and subject areas, and can accommodate a range of student differences. Distinguish between instructional methods and instructional media. The principal remains the designated leader of the school, but today, leadership is distributed across different people and situations – it’s more like patterns of influence across many players. ... Based on this information, it is then necessary to clarify differences in the knowledge, ... Agile methods in Instructional Design. What is Instructional Media? Learning strategies basically encompass the entire spectrum of a learning environment, to include processes, such as media, methods, technologies, and styles. Methods are the instructional techniques that facilitate learning. In education, as in ecosystems, this is done somewhat arbitrarily. 0000050926 00000 n Systems involve relationships, conditions, processes, causes, effects and feedback. Media, strategies, and methods are the various tools that not only deliver the instruction, but also foster the acquisition of performance. Media are the means of implementing those methods (as well as conveying the material to be learned). Instructional Media - MGMP 3 often called a chalkboard; it may be green instead of black and made of slate, glass, or wood. Instructional technology is narrower in scope (a learning system that uses technology) involves employing educational solutions and tools to effect better learning engagements. The nature of instructional technology is traced back to academics like B.B. 0000001231 00000 n Definition of Instructional Media: Modes of communication in which teaching take place, such as instruction by face-to-face interaction, lessons by radio, deployment of curricula or interactive learning via the Internet, and so forth. The difference between traditional media vs. new media. Competent instructional design (ID) professionals recognize a difference between the instructional design process and the production process. hޔ��J1�{�"G=�i>�L�ˊx>�����|}3;�,2"�%���vw���#lt� 2��D)�S�s�L�Ќ��=�����|�^�C�7L�9��ܺm���,�{���3I S�~>��������^6R��������;*�u�a5F����D���rF� �n|� Although no one medium is better than another, a particular medium is normally better in certain situations. Instructional technology covers a narrow field dealing with all types of teaching and learning. %%EOF Students’ development level, interests and experiences are considered while choosing a particular teaching strategy so that they can self-accomplish their goals. They may also serve as the motivation on the teaching- learning process. 0000002445 00000 n A method is normally thought of as  a particular procedure for accomplishing or approaching a task. hޜ�wTT��Ͻwz��0�z�.0��. I earned a master’s degree in instructional technology, and we spent a lot of time focusing on the tools. I call these four architectures: receptive, directive, guided discovery, and exploratory. We will understand the distinction between the two in the infographic below, so that we have a very clear idea of what each is. Media-related research represents an historical antecedent to research and development in the field of instructional technology. Four instructional architectures. endstream endobj 248 0 obj <>stream McLuhan, M. (1964). Instructional Design Models (System Approach, Kemp, and ASSURE Instructional Design Models) followed by comparison and contrasting differences between the models. The strategies and methods that will best promote the intended learning are normally selected first , and then the media that will best deliver the learning platform are selected (Clark 2001). A teaching aid is a tool or technology that you use to support your teaching, whereas teaching materials are the materials that have the actual target lesson in them. This is also referred to as Blended Learning. instructional methods, personalities and learning styles. Learning styles have as many foes as friends in the academic as well as scientific world; matching instructional methods with a learner’s learning style faces the most flak. For example, you might have your learners go to classroom training for 2 days or have an elearning program delivered to them. Review of Educational Research, 46(1), 1-24. 7.1 Thinking about the pedagogical differences of media; 7.2 Text; 7.3 Audio; 7.4 Video; 7.5 Computing; 7.6 Social media; 7.7 A framework for analysing the pedagogical characteristics of educational media; Chapter 8: Choosing and using media in education: the SECTIONS model. There are obvious differences between curriculum and instruction that will be highlighted in this article. Professional scholarship in educational settings: Criteria for inquiring. Dr Richards responds: All instructional designs for the teaching of a second or foreign language draw on a number of sources for the principles and practices they advocate. Review instructional goals, objectives, audience and instructional strategy Determine the best medium for your lesson components Search for and review existing media/materials Adapt existing media/materials if necessary If new media/materials need to be developed: Determine format, script, visuals, etc. education especially for instructional purpose. Chapter 7: Pedagogical differences between media. Instructional Systems Think systemically about instruction. Definition of Instructional Media: Modes of communication in which teaching take place, such as instruction by face-to-face interaction, lessons by radio, deployment of curricula or interactive learning via the Internet, and so forth. Greenwich, Connecticut: Information Age Publishing. 0000012613 00000 n v Teaching techniques are such steps we follow when we teach. For example, shortly after 9/11 a lot of corporations placed restrictions on travel, which meant their employees could not travel to classrooms. Instructional technology is the process of executing instructions which are technology-driven for both online and offline learning for teaching and learning in a specific area in-depth. Instructional design (ID), also known as instructional systems design (ISD) or recently as learning experience design (LXD), is the practice of systematically designing, developing and delivering instructional products and experiences, both digital and physical, in a consistent and reliable fashion toward an efficient, effective, appealing, engaging and inspiring acquisition of knowledge. How Media and Technology Influence Learning (Based on the Clark/Kozma Debate) This position paper is based on Richard E. Clark and Robert Kozma’s famous debate that looks at whether media and technology influences learning. Draft materials and media Check for clarity and flow of ideas Conduct formative … Review instructional goals, objectives, audience and instructional strategy Determine the best medium for your lesson components Search for and review existing media/materials Adapt existing media/materials if necessary If new media/materials need to be developed: Determine format, script, visuals, etc. Instructional media encompasses all the materials and physical means an instructor might use to implement instruction and facilitate students' achievement of instructional objectives. Big Dog, Little Dog and Knowledge Jump Production 1. ~ Email me at donclark@nwlink.com, Learning from Media: Arguments, Analysis, and Evidence, http://iit.bloomu.edu/Spring2006_eBook_files/ebook_spring2006.pdf. It then uses methods to structure and self-pace the lessons in order to increase the possibility of learning. For example, Keller's Personalized of Instruction (PSI) is normally presented in text, which is the medium. Glaser, R. 1976. Instructional Design Process – systematic guidance on specific steps or phases to follow to help ensure that the instruction is of high quality. Instructional technology is defined as the theory and practice of design and evaluation … What is the difference between an approach and a method? Students can watch a movie, listen to music or interact with digital media using top-notch teaching resources, such as individual touchscreen tablets and SMART Boards which are essentially interactive chalkboards. A teaching aid is a tool or technology that you use to support your teaching, whereas teaching materials are the materials that have the actual target lesson in them. 0 The second is the delivery systems within the major medium. What is Instructional Media? x�b```f``���$�33 �0+P���C��wp�ah���� ���c�C�� �"��,t�s:X$�zha�B�돕S�m�g�������]Es�kMi��n}k�(��lC&��G8�/(z�TqP�(���q��rE6�2PD��*Hܴ$x�. Clearly there is a lot of overlap, but different programs have different emphases. From the above description, there is nearly no differences between instructional media and teaching aids. A learning style refers to the preferred method in which an individual likes to engage with, assimilate, understand, or remember information. 0000002367 00000 n Instructional technology covers a narrow field dealing with all types of teaching and learning. From the above description, there is nearly no differences between instructional media and teaching aids. Instructional technology is defined as the theory and practice of design and evaluation processes… to communicate ideas to others; you should also use a variety of media to aid in the transfer of learning. This is because some media work better that others when it comes to delivering certain content and contexts. Central to this failure of instructional design is our methodology of design. Media, strategies, and methods are the various tools that not only deliver the instruction, but also foster the acquisition of performance. The Analysis phase can be considered as the “Goal-Setting Stage.” The focus of the designer in this phase is on the target audience. Taking the form of descriptions, definitions, metaphors and theories, conceptualizations of instructional media are plentiful. Get in touch with us today and together we can see which method is best for your particular eLearning project. Educational technology embraces all areas of technology in any fields of education. The ASSURE Model places the focus on the learner and the overall outcome of accomplishing learning objectives. This may include traditional materials such as chalkboards, handouts, charts, slides, overheads, real objects, and videotape or film, as well newer materials and methods… Instructional Media - MGMP 3 often called a chalkboard; it may be green instead of black and made of slate, glass, or wood. Cite 3 Recommendations Instructional Media - MGMP 3 often called a chalkboard; it may be green instead of black and made of slate, glass, or wood. Learning from Media: Arguments, Analysis, and Evidence. Introduction A medium (plural media) is a channel of communication, derived from the Latin word meaning “between”. Instead of treating the distance delivery technology as a facilitator of the chosen instructional strategies, many who engage in such comparisons treat the medium (Webbased instruction, for example) as the strategy itself. INSTRUCTIONAL MEDIA - Aisal Oke. google_ad_channel = ""; Updated December 20, 2011. Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. These instructions are executed and delivered at a pace at which a learner would be able to apply to solve a problem or develop their ideas in a structured and systematic way. Instructional methods are kinds of instructional ways or activities used to guide the facilitation of learning in each phase of the instructional process. Seels and R.C. As you’ll see in this article, TAs and IMs work together to reach teaching goals. Media are the replicable “means”, forms, or vehicles by which instruction is formatted, stored, and delivered to the learner (Schwen, 1977). Ekwensi, F. Moranski, J., & Townsend-Sweet, M., (2006). Though the two might overlap, there is a fine distinction between a strategy and a model. AV Communication Reviews, 25, 35-79. Created June 1, 1999. Components of a psychology instruction: Towards a science of design. ���2�L��� e����� ��d�p��q��X�s����M������E��8�.�i�� ����� r!3�d��P�т�����L `��� b�h�2�LPYJB�?���$ ��f`T�� �8�����+��CG%[�����[��62�3�`عҀC��0��60D0�0�1p��t�1.P�. ... it is breaking new ground when making these observations to better understand what does and does not work in teaching methods of instructional media production. This is to ensure that what they already know won’t be duplicated, and that the focus will instead be on topics and lessons that students have yet to explore and learn. Cite 3 Recommendations Learning methods are the conditions which can be implemented to foster the acquisition of competence (Glaser, 1976). Instructional material or media is a devices which present a complete body of imformation and largely self-supporting rather than supplementary in the teaching learning process while teachers aid are … There are obvious differences between curriculum and instruction that will be highlighted in this article. The terms educational technology and instructional may seem compatible, but they have important subtle differences. Bloomsburg University of Pennsylvania's Department of Instructional Technology. google_ad_height = 250; Instructional Methods Methods are used by teachers to create learning environments and to specify the nature of the activity in which the teacher and learner will be involved during the lesson. Media can be used to motivate discussions or lock in concepts. Curriculum is a very broad based concept that different educators and teachers choose to define differently. At first I though the perspective is the main difference as instructional design focuses on teachers and their plan. The term refers to anything that carries